#329 Fractional Executives Explained by Sue Mysko: A New Era in Business Strategy

May 1, 2024

Sue Mysko, founder of Hire A Fractional and a fractional CMO with over 25 years in marketing, shares insights on the rise of fractional executives in business. She explains how these part-time C-suite roles address economic pressures and the demands of small companies. Sue contrasts fractional executives with traditional consultants, discusses key in-demand roles, and offers advice on managing legal considerations. Additionally, she highlights how companies can benefit from fractional expertise and when to consider transitioning to full-time hires.

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INSIGHT

Fractionals Are True C-Suite Leaders

A fractional executive sits in the C-suite, owns strategy, and is accountable for results within the company.
They differ from consultants by leading implementation and being embedded in the organization.

INSIGHT

Market Forces Fuel Fractional Growth

Economic pressures and a large pool of senior talent are driving fractional demand for small businesses.
Fractional hires let companies access multiple senior functions for the cost of one full-time executive.

ADVICE

Require Disclosure And NDAs Upfront

Ask fractionals to disclose other clients and require conflict-of-interest protections like NDAs or non-competes.
Use the same safeguards you would with consultants to reduce legal and ethical risk.

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In this episode of "The CTO Show with Mehmet," Sue Mysko, founder of Hire A Fractional and a seasoned fractional CMO, dives deep into the evolving world of fractional executives. Discover how part-time C-suite roles are reshaping business landscapes and enabling companies to adapt, innovate, and grow in today’s dynamic market.

What You'll Learn:

The definition and role of a fractional executive.
The driving forces behind the rise of fractional leadership.
Key advantages of hiring fractional CMOs, CFOs, and other C-suite roles.
How fractional roles differ from traditional full-time positions and consultants.
Legal considerations and best practices for managing fractional executives.
Sue’s insights on the future trends in fractional leadership.

More about Sue:

Sue is the visionary behind Hire A Fractional, a dynamic bootstrapped startup revolutionizing how fractional executives connect with scaling companies. With over 25 years of marketing expertise and strategic partnerships with industry giants like Deloitte and Accenture, Sue brings unparalleled innovation to the table. Her knack for uncovering hidden opportunities and driving transformative marketing initiatives sets her apart as a trailblazer in the field.

https://www.linkedin.com/in/b2bfractionalcmo

https://hireafractional.com/

Episode Highlights:

[00:02:00] Sue explains what a fractional executive is and why the demand for such roles is increasing.
[00:10:00] Discussion on the business and economic trends fueling the growth of fractional positions.
[00:18:00] How companies are integrating fractional leaders into their teams and the benefits they bring.
[00:26:00] Legal and ethical considerations in managing potential conflicts of interest.
[00:34:00] Sue shares personal experiences and success stories of fractional executives making a significant impact.

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