Sue Mysko

Sue Mysko, founder of Hire A Fractional and a fractional CMO with over 25 years in marketing, shares insights on the rise of fractional executives in business. She explains how these part-time C-suite roles address economic pressures and the demands of small companies. Sue contrasts fractional executives with traditional consultants, discusses key in-demand roles, and offers advice on managing legal considerations. Additionally, she highlights how companies can benefit from fractional expertise and when to consider transitioning to full-time hires.