Change Signal Your Brain on Change: Prof Dan Cable
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Aug 27, 2025 Dan Cable, a Professor of Organizational Behaviour at London Business School, dives into the neuroscience of change. He discusses how fear-based management hinders transformation and emphasizes the importance of curiosity in driving innovation. Cable introduces the 'seeking system' in our brains, advocating for autonomy over control to foster an adaptable workplace. Real-world examples, like a cost-effective KLM social media campaign, illustrate how embracing uncertainty can lead to significant success while enhancing employee well-being through dopamine engagement.
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Change Emotions Versus Do-What Emotions
- Positive emotions like curiosity and enthusiasm are 'change emotions' that fuel learning and trying new things.
- Fear and anxiety are 'do-what' emotions that push people to repeat known behaviors and protect themselves.
Freedom Within The Frame
- 'Freedom within the frame' means set clear metrics for winning but allow teams freedom in how they achieve outcomes.
- Leaders should invite uncertainty rather than trying to control every step.
Set Outcomes, Not Methods
- When inviting uncertainty, explicitly agree which outcomes matter and then let teams experiment on how to get there.
- Avoid punishing above-the-line failures so people keep trying and learning.