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Dan Cable
Professor of Organizational Behaviour at London Business School. His research focuses on how neuroscience reveals what actually works in organizational transformation.
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Aug 27, 2025
• 24min
Your Brain on Change: Prof Dan Cable
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Dan Cable, a Professor of Organizational Behaviour at London Business School, dives into the neuroscience of change. He discusses how fear-based management hinders transformation and emphasizes the importance of curiosity in driving innovation. Cable introduces the 'seeking system' in our brains, advocating for autonomy over control to foster an adaptable workplace. Real-world examples, like a cost-effective KLM social media campaign, illustrate how embracing uncertainty can lead to significant success while enhancing employee well-being through dopamine engagement.
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