C Suite and Sour EP 32 - Samuel Moses - From socks to riches.
Sep 15, 2023
Samuel Moses, Founder and CEO of Sockrates, shares his inspiring journey from a necktie store in Toronto to a global custom sock brand. He highlights how the pandemic pivoted his business to online sales, boosted by his wife's marketing genius. The duo faced challenges like shipping and quality control while emphasizing the importance of tech investment and adaptability. Their mantra encapsulates resilience in navigating the business landscape, all while maintaining a fun and customer-centric approach to sock design.
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From Neckwear to Custom Socks
- Samuel Moses transitioned from a high-end necktie store to selling Happy Socks, experiencing unexpectedly high demand.
- This led to the creation of Socrates, an international custom sock brand with rapid growth.
Build Infrastructure Amid Crises
- Invest in improving infrastructure during downturns to prepare for future growth.
- Enhance website, ordering processes, and product quality even when demand is low.
AI as a Job Creator
- Technology and AI should be viewed as job creators rather than eliminators.
- Efficient tools enable employees to do more and help scale the business effectively.