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EP 32 - Samuel Moses - From socks to riches.

C Suite and Sour

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From Consulting to Custom Socks

This chapter details the journey of transitioning from a corporate consulting career to creating a thriving neckwear and custom sock brand in Toronto. It highlights the unexpected success encountered during the launch phase, including a shift to digital marketing during the pandemic, which significantly boosted sales. Throughout the chapter, the speaker reflects on the challenges and rewards of building a personal brand and adapting to market demands.

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