EP 32 - Samuel Moses - From socks to riches.
C Suite and Sour
00:00
Navigating the Sunk Cost Fallacy
This chapter explores the sunk cost fallacy and the emotional struggle of continuing investments in failing ventures, specifically in the context of pandemic-related declines. Through personal anecdotes, the speakers discuss their loyalty to their team and the challenges of pivoting strategies while optimizing operations with advanced technology. The conversation emphasizes the role of AI in enhancing business efficiency and the balance between investing in technology and maintaining a skilled workforce.
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Transcript
