The PT Project Podcast Create Content that Gets Clients
Jan 12, 2023
Gordon Greenhorn, a creative professional and former personal trainer, delves into effective content creation for fitness coaches. He emphasizes the power of personal stories to build confidence and engage audiences. Gordon tackles the fears of content creation, advocating for authenticity over perfection. He shares strategies for capturing creative ideas and mastering content creation through audience understanding and personal strengths. Lastly, he highlights the importance of dedication in content creation, encouraging trainers to commit to their journey for long-term success.
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Just Get Going
- Start creating content immediately, even if it's imperfect.
- Use readily available tools like your phone; quality improves with practice.
The Guiding Guru
- Treat content creation like an archaeologist, exploring and discovering.
- Share your fitness journey; your existing experience is valuable to others.
Edit and Be Human
- Realize content is editable, reducing the pressure for perfection.
- Embrace imperfections; authenticity connects with your audience.
