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The PT Project Podcast
Create Content that Gets Clients
Jan 12, 2023
Gordon Greenhorn, a creative professional and former personal trainer, delves into effective content creation for fitness coaches. He emphasizes the power of personal stories to build confidence and engage audiences. Gordon tackles the fears of content creation, advocating for authenticity over perfection. He shares strategies for capturing creative ideas and mastering content creation through audience understanding and personal strengths. Lastly, he highlights the importance of dedication in content creation, encouraging trainers to commit to their journey for long-term success.
01:00:56
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Quick takeaways
- Coaches should prioritize starting content creation, using available technology without overthinking, to build confidence and improve creatively over time.
- Embracing the fear of embarrassment and understanding that content can be edited allows creators to express themselves more freely during presentations.
Deep dives
The Importance of Getting Started
Starting the journey of content creation is crucial for coaches, and taking that initial step is often seen as daunting. It's emphasized that rather than overthinking and planning, individuals should simply begin creating content using the technology available, such as their smartphones. The process of making 'shitty first drafts' is necessary to overcome the fear of judgment and improve over time. By engaging in content creation without the pressure of perfection, coaches can build the confidence needed to critique their own work and evolve.
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