
Create Content that Gets Clients
The PT Project Podcast
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Facing Fears in Content Creation
This chapter tackles the self-doubts and fears associated with creating content, particularly in front of a camera. The speakers encourage embracing authenticity over perfection and emphasize the importance of editing to showcase the best work. Through discussions on evolving strategies for content creation, especially for personal trainers, the chapter highlights the significance of understanding the audience and focusing on engagement to build a successful presence.
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