Creator Lab - interviews with entrepreneurs and startup founders

Jack Butcher, Visualize Value (Live) // Part 1: How To Actually Get Paid In The Creator Economy

Feb 3, 2021

01:21:35

Creator website

Episode guests

Jack Butcher

Highlights

AI Chapters

Episode notes

The Permissionless Apprenticeship

03:03

Using a Process to Deliver a Consistent Result

01:50

The Factory Is the Product

02:48

Introduction

2min

The Next Life Podcast - Creator Live

5min

How to Create Content on Line and Build an Audience

2min

You Can Make a Living With a Thousand True Fans, Right?

2min

Service Hedge

4min

The Permissionless Apprenticeship

3min

Do Credit F Work for Free?

3min

You're Bringing Up Your Kids, Right?

6min

How Do You Stop Being Pigeon Hod?

5min

10.

Dope Men - Is There a Need for That Kind of Focus?

3min

11.

Building a Public

2min

12.

The Factory Is the Product

3min

13.

Using a Process to Deliver a Consistent Result

2min

14.

You're an Ontrapener, Even if You Have a Job, You've Got One Customer

2min

15.

How Important Is Packaging?

4min

16.

The Lean Towards Outcome Base Learning

2min

17.

How to Create a Stem Cell That Can Become Anything You Want It to Be

2min

18.

The Knowledge Influencer

4min

19.

You've Just Been Doing It So Many Times That You're Just Dropping in Bars Every Time We Talk, Yous?

3min

20.

I Got a Car for the First Time in Ten Years

2min

21.

What People Don't Know About Podcasts

5min

22.

Podcasts Aren't Necessary About Making Money, but Impact

3min

23.

You're Not Your Money, It's Your Time

2min

24.

How Do You Collaborate With Other People?

3min

25.

How to Control Your Own Brand, You Know?

3min

26.

Is There a Difference Between a Daily and a Weekly?

3min

27.

YouTube Is a Good Place to Start a Podcast

2min

Watch the full convo and Q&A on YouTube: https://youtu.be/gSVQHw-da5s

Jack Butcher is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet.

His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020.

This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience.

To join the next one, sign up at: https://www.creatorlab.fm/live

Let us know what you think on Twitter: https://www.twitter.com/bzaidi https://www.twitter.com/jackbutcher

After listening to this conversation, you'll understand:

the evolution of the creator economy from 1000 true fans to 100 true fans
importance of "1 true fan"
content/product machine + "the factory is the product"
why an audience is like a stem cell
unique examples of creator monetization
the importance of packaging, owning phrases & outcome-based marketing
Jack's 2020 revenue breakdown

Part 2, the live Q&A is in the next episode (look in your podcast feed)

Timestamps:

00:00:00 Intro
00:04:26 What is the Creator Economy?
00:07:49 Succeeding With A Smaller Audience
00:08:39 1000 vs 100 True Fans
00:10:03 Jack's 2020 Revenue Screenshare
00:11:38 1 True Fan + Hedging
00:14:51 The Permissionless Apprentice
00:22:25 Audience ≠ Distribution
00:27:49 Concentration vs Diversification Of Focus
00:34:34 Downsides of Building a Public
00:36:41 "The Factory is the Product"
00:40:41 Employee = 1 Customer
00:44:00 Packaging + Owning Phrases
00:47:52 Outcome-Based Marketing
00:49:47 Unique Examples of Creator Monetization
00:50:45 Audience is like a Stem Cell - Shaan Puri Example
00:51:54 Investing As A "Knowledge Influencer"
00:55:35 Reps, Consistency + A-Side Tracks
01:01:18 The Value of Services vs Ads
01:06:37 Social Impact + Charity
01:10:22 Strategic Partnerships + Distribution
01:13:55 Choosing Partners Is Like A Marriage
01:16:51 SMS + New Channel Experiments

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.