You're Bringing Up Your Kids, Right?

Soto: Not all audiences are created equal, in a sense. It's more about the overlap between types of people you can reach and things you can do or build - that is where monetisation happens. Soto says he thinks building ence is enough to create economic leverage for your brand. He also argues that pay isn't always financial; sometimes it is the experience,. s the connections, is the environment that youre in. And again, looking at content that kind of embodies what you're trying to do as an influencer could be just as effective too.

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