2: Side Project Founder/Brewmaster Cory King Joins Jamie Bogner
Oct 11, 2017
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Cory King, the innovative founder of Side Project Brewing, shares his extraordinary journey from homebrewing to professional brewing. He emphasizes the creative exploration inspired by the homebrewing community and discusses the unique collaborative model of his brewery. Cory dives into the art of blending, detailing the meticulous process behind a three-year blend. He also touches on the craft beer market's challenges, advocating for freshness in beer consumption while highlighting exciting upcoming brews like 'Fuzzy' and 'Saison Dew.'
Cory King highlighted the collaborative nature of homebrewing, showcasing how shared techniques can enrich the brewing experience and outcome.
His unconventional journey into professional brewing emphasizes the value of diverse backgrounds, combining chemistry, business, and passion for innovation.
King's commitment to quality over quantity in brewing is reflected in his cooperative business model, prioritizing employee involvement and sustainable growth.
Deep dives
Homebrewing Experience and Collaboration
The experience of brewing on a homebrew scale was highlighted, showcasing the collaborative nature of the process. Corey King expressed that working with a group of fellow brewers provided him with valuable input, as they contributed their homebrewing techniques, which he found refreshing and enlightening. Despite some challenges, such as missing the target gravity, the overall experience was enjoyable and facilitated dialogue on recipe adjustments. The classic grisette recipe was transformed into an inviting and flavorful beer, demonstrating how community brewing can lead to successful outcomes.
Transition from Homebrewer to Professional Brewer
Corey King's journey from homebrewing to founding a commercial brewery was marked by an unconventional path, emphasizing the importance of diverse experiences. Initially selling wine and managing a beer bar, he leveraged his sales skills and passion for brewing to secure a job at Perennial Artisan Ales, despite lacking formal brewing education. King acknowledged that his background in chemistry and business provided him with a solid foundation for understanding brewing processes. This unique combination of skills facilitated his rapid adjustment to the professional brewing environment.
Emphasis on Experimentation and Quality
Corey emphasized the significance of maintaining a spirit of experimentation in brewing, which stems from his homebrewing roots. He described how scaling up recipes often led to unconventional methods that prioritise flavor over efficiency, resulting in distinctive beers. King attributed much of his success to the willingness to take risks and produce innovative recipes, which contributed to the creation of sought-after beers like Abraxas and Sump. This approach highlights the creative freedom that can come from transitioning from homebrew to professional brewing.
Founding Side Project Brewing
The inception of Side Project Brewing arose from King's desire to further explore unique flavors and techniques in beer production. Originally started as an experiment within Perennial, he gradually expanded the operation as demand grew. This journey was facilitated by an amicable arrangement with Perennial, allowing him to utilize their facilities while developing his brand. King's ambition and passion for crafting distinctive sour and barrel-aged beers ultimately led him to establish Side Project as an independent brewery.
Innovative Approaches and Business Philosophy
King's philosophy encompasses a commitment to quality over quantity, reflected in Side Project Brewing's approach to production and staffing. He emphasized a cooperative model where employees are involved in profit-sharing, which fosters a sense of ownership and engagement. By focusing on sustainable growth without incurring debt, the brewery avoids the pressure often felt in the industry. This business model, rooted in prioritizing quality of life, allows for slower growth and more focused production, aligning perfectly with King's passion for brewing.