The GaryVee Audio Experience Why the Smartest Brands Are Thinking Like Hospitality Companies in 2025
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Mar 26, 2025 
In this exciting discussion, David Rodolitz, co-founder of VCR Group, shares insights on blending hospitality with brand strategy. He explores the revolutionary integration of tech like NFTs and blockchain in restaurants, the future of membership-driven experiences, and the rising trend of comfort in dining. David emphasizes the importance of accountability and empathy in handling customer experiences, alongside the challenges and potentials of AI in enhancing service. It's all about creating meaningful connections in a rapidly evolving landscape!
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Flyfish Club's NFT Journey
- Flyfish Club, launched with NFTs, has been a rollercoaster due to the fluctuating NFT market.
- The restaurant group has successfully executed the core vision despite market volatility.
Unexpected Success with Little Maven
- The Flyfish Club venture was a significant undertaking for the new restaurant group, especially post-COVID.
- Unexpectedly, they successfully launched Little Maven before Flyfish, allowing them to explore both neighborhood and destination brands.
Offensive Approach During Uncertain Times
- Double down on offense in business when everyone else is on defense, especially during times of uncertainty.
- The pandemic presented an opportunity to take risks and innovate in the hospitality industry.