33. Top Website Tips With Chris Springer of Property Manager Websites (PMW)
Aug 27, 2024
auto_awesome
Chris Springer, an industry expert in property management websites, shares valuable insights on attracting owner-clients. He emphasizes the vital role a well-optimized website plays in digital marketing. Discover the top strategies for website maintenance, ADA compliance, and creating engaging content. Learn about common pitfalls for newcomers and the importance of tailored website designs. Chris also discusses the synergy of effective website management and SEO, showcasing how these tools can lead to significant business growth.
A strong, user-friendly website is crucial for property managers as it significantly influences lead conversion and client acquisition.
Property managers should prioritize SEO and digital marketing strategies to capitalize on the increasing demand for rental property management services.
Incorporating educational video content can enhance online engagement and establish authority, attracting more leads to property management businesses.
Deep dives
Importance of Year-End Planning
The discussion emphasizes the significance of year-end planning for property managers to avoid repeating the mistakes or missed opportunities of the previous year. Registration has opened for a specialized event aimed at enhancing this planning process, where participants will learn strategies for building, growing, and protecting their property management companies. The session will cover critical areas such as tracking essential metrics and identifying healthy income levels relative to company size. This structured approach aims to equip property managers with actionable insights to ensure they start the new year on a solid foundation.
Website as a Core Marketing Tool
A strong website is identified as the cornerstone of successful marketing for property management companies, even more so than traditional marketing methods like Google reviews. The podcast discusses how prospective clients often visit a company’s website first, making it essential that the site is clean, up-to-date, and user-friendly. It highlights the mistakes many managers make by neglecting their websites for too long, which can result in a loss of potential leads. Without an effective website, even the best marketing efforts may fail to convert visitors into clients.
Industry Growth and Lead Generation
The property management sector is experiencing growth, with an increase in leads driven by newer entrants, including accidental landlords and real estate agents. There’s a noted rise in demand for property management services as more homeowners opt to rent rather than sell their homes due to historically low interest rates. The conversation highlights that property managers experiencing a surge in leads should focus on SEO and digital marketing strategies to capitalize on this opportunity. The integration of effective digital tools is essential to maintain competitiveness in an expanding market.
Common Website Mistakes and Reviews
Listeners are encouraged to audit their websites for common mistakes that can hinder effectiveness, such as outdated copyright information and non-compliance with the Americans with Disabilities Act (ADA). It’s emphasized that a simple check of the website’s footer can reveal how current and well-maintained the site is. Many property managers mistakenly believe that building a website is a one-time task, while in reality, continuous updates and improvements are crucial for sustained effectiveness. Addressing these issues promptly is vital to attracting and retaining clients.
The Role of Video in Engagement Strategies
The podcast underscores the growing importance of video content as a means to engage potential clients effectively. Educational videos geared towards addressing clients' concerns and questions are highlighted as valuable tools that enhance online presence and attract leads. By focusing on creating informative content, property managers can establish their authority in the field, fostering trust and engagement. The discussion includes the potential for integrating video services into property management offerings to streamline marketing efforts.
Are you a property manager struggling to find new owner-clients? Joining us in this episode is Chris Springer of Property Management Websites, to share insider tips on how to attract and convert more leads.
Forget relying solely on Google! Marc reveals the #1 marketing tool every property manager needs to dominate their local market – your website!
Learn how to optimize your website, create compelling content, and leverage SEO to reach more potential clients. Chris is an industry expert with a proven track record, and provides actionable insights you can implement immediately.