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Navigating the Digital Shift in Property Management
This chapter explores the evolution of website usage in the property management industry, detailing the shift from traditional advertising to a robust online presence. It emphasizes the continuous nature of website management and the importance of effective digital marketing strategies, particularly in light of changing market conditions and the influx of new industry participants. The discussion also highlights common pitfalls for new businesses and the critical need for tailored websites that attract property owners over tenants.