Tropical MBA: Entrepreneurship & Founder Lifestyle #792 Is SEO Dead?
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Jan 30, 2025 The conversation dives into the shifting landscape of SEO, pointing out the decline of traditional content sites. It emphasizes the importance of B2B niche content and the role of meaningful connections in building business success. The 'influence equation' concept is introduced, suggesting that engaging, long-form content is essential for capturing and retaining audience attention. Finally, there's a focus on innovation in media formats to enhance credibility and engagement in the competitive digital space.
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SEO's Importance in Online Business
- Organic SEO, driven by Google, has been a significant channel for online business growth.
- Many seven and eight-figure businesses, particularly those featured on the Tropical MBA podcast, have relied heavily on organic search for customer acquisition.
Decline of the Content Site Model
- The content site model, once a reliable business model for entrepreneurs, is declining.
- Authority Hacker closing their flagship SEO courses signals this shift.
Authority Hacker's Closure
- Authority Hacker, a respected resource for SEO, shut down their courses because the content site model is broken.
- This highlights the changing SEO landscape.