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Tropical MBA: Entrepreneurship & Founder Lifestyle
#792 The Changing Landscape of SEO and the Influence Equation
Jan 30, 2025
The conversation dives into the shifting landscape of SEO, pointing out the decline of traditional content sites. It emphasizes the importance of B2B niche content and the role of meaningful connections in building business success. The 'influence equation' concept is introduced, suggesting that engaging, long-form content is essential for capturing and retaining audience attention. Finally, there's a focus on innovation in media formats to enhance credibility and engagement in the competitive digital space.
28:34
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Quick takeaways
- The decline of traditional content sites emphasizes the potential for niche B2B content to engage fatigued audiences seeking relevant solutions.
- The influence equation highlights the importance of substantial engagement through impactful content to build trust and attract business in B2B markets.
Deep dives
The Growing Demand for Niche B2B Content
There is a significant opportunity for creating niche B2B content as current audiences are increasingly fatigued with generic offerings. Many individuals are now resorting to unrelated content, such as cat videos, after exhausting available resources on their core problems. This gap indicates that businesses can position themselves as valuable providers of tailored content to address specific challenges faced by their target markets. By effectively catering to this demand, companies have the potential to engage and attract a dedicated audience eager for more relevant solutions.
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