Dan discusses the shift in SEO and the decline of content sites, emphasizing the need for B2B niche content. He introduces the concept of the 'influence equation' and stresses the importance of creating engaging, long-form content to capture the audience's attention.
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Ian: @AnythingIan or ian@tropicalmba.com
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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal
Additional episodes you might enjoy:
“$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue”
“It’s easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp
Building ‘Brick by Brick’: Goals, Plans, Scorecards, Cadence
