ACQ2 by Acquired Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell
24 snips
May 21, 2020 
Join Patrick Campbell, founder and CEO of ProfitWell, a leader in SaaS profit optimization, as he unpacks the nuances of pricing strategies. He shares how effective pricing drives growth and retention, the challenges startups face, and the role of data in shaping pricing models. Patrick also touches on the delicate balance of transitioning loyal customers during pricing changes and offers insights from his own entrepreneurial journey of bootstrapping ProfitWell without venture funding. Get ready for a masterclass in monetization!
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Focus on Monetization, Not Just Price
- Pricing is central to business because it assigns value to your product.
- Think about monetization holistically, considering value metrics, add-ons, discounts, packaging, and price points, not just the price itself.
Balanced Growth Strategy
- Increased competition and customer acquisition costs require a balanced growth strategy.
- Focus on pricing and retention, not just acquisition, for significant gains.
Value Metrics
- Modern billing systems allow for flexible pricing models beyond simple tiered plans.
- Value metrics, based on usage or value delivered, are increasingly popular.
