ACQ2 by Acquired

Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell

May 21, 2020

Join Patrick Campbell, founder and CEO of ProfitWell, a leader in SaaS profit optimization, as he unpacks the nuances of pricing strategies. He shares how effective pricing drives growth and retention, the challenges startups face, and the role of data in shaping pricing models. Patrick also touches on the delicate balance of transitioning loyal customers during pricing changes and offers insights from his own entrepreneurial journey of bootstrapping ProfitWell without venture funding. Get ready for a masterclass in monetization!

01:15:35

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Episode guests

Patrick Campbell

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Episode notes

Intro

2min

Mastering Pricing Strategies

11min

Navigating Compliance Automation and Pricing Models

2min

Evolving Pricing Strategies in SaaS

9min

Mastering Growth Marketing Strategies

25min

Navigating Pricing Strategies for Growth

25min

Exploring Insights and Resources for Pricing Strategies

2min

We're joined by Patrick Campbell, founder & CEO of the world's leading SaaS profit-optimization service ProfitWell, to dive deep on all things pricing and monetization. Patrick began bootstrapping ProfitWell 8 years ago, and has since grown the business into a massive success with customers like Notion, Lyft, Masterclass, Atlassian, Help Scout, HubSpot, Cisco, Autodesk and many more. Patrick gives us a masterclass in how to think with a profit-maximization lens about pricing, feature development, growth and retention. And, as a special bonus at the end of the episode, he talks about his own entrepreneurial journey, bootstrapping the company without any venture funding, along with challenges overcome along the way. This episode has something for everyone to learn about company building — and is not one to miss!

Sponsors:

Statsig: https://bit.ly/acquiredstatsig24

Links:

Patrick's 2x2 matrix of product features: https://i.imgur.com/J3AAilr.png
Max Diff analysis: https://learn.profitwell.com/article/tFfVQbtRnT-quantified-buyer-personas
Van Westendorp's Price Sensitivity Meter: https://www.priceintelligently.com/blog/bid/190607/unlock-price-sensitivity-s-profitable-surprise
Transitioning Customers to your Current Pricing: https://www.priceintelligently.com/blog/grandfathering-discounting-prices-terrible-subscription-business

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