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Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell
ACQ2 by Acquired
Navigating Pricing Strategies for Growth
This chapter explores the intricate pricing strategies that growing businesses must adopt, particularly the challenges associated with grandfathering pricing for loyal customers. It emphasizes the delicate balance between ensuring profitability and maintaining customer satisfaction while transitioning from startup to scale. The conversation also sheds light on the critical decisions involved in bootstrapping and venture-backed businesses, reflecting on personal experiences and lessons learned in managing financial sustainability.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode