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Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell
ACQ2 by Acquired
Mastering Growth Marketing Strategies
This chapter explores the essential traits of successful growth marketers, emphasizing the importance of strategic discipline over trend-chasing. It covers advanced concepts in customer acquisition and retention, including the effectiveness of freemium models and faux free trials. Additionally, practical methodologies for conducting pricing research and understanding value perception are discussed, aiming to enhance marketers' strategies in subscription-based businesses.
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