FOMO Sapiens with Patrick J. McGinnis S13 E6 From Neuroscientist to Cookie Boss: How Maura Duggan Built Fancypants
Feb 27, 2025
Maura Duggan, founder of Fancypants Baking Co., transitioned from neuroscience to cookie entrepreneurship, building a national brand without venture capital. She discusses how her background in consumer psychology influenced her brand strategy and product development. Maura shares the challenges of nearly going bankrupt and lessons from her learning curve in the food industry. With a humorous tone, she highlights the importance of maintaining quality and thoughtful branding, all while balancing a family life and the entrepreneurial journey.
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Unexpected Self-Discovery
- Maura Duggan discovered her love for adventure early on, seeking dopamine rushes through travel and business.
- A memorable adventure involved traveling 10 hours north of Nairobi, Kenya, with Habitat for Humanity, where she contracted malaria despite taking preventative medication.
Neuroscience in Entrepreneurship
- Maura Duggan's neuroscience background shaped her entrepreneurial journey, providing her with different perspectives and a love for research.
- Her experience at Perkins School for the Blind highlighted the interplay of different factors, similar to the challenges faced in entrepreneurship.
From Baking to Business
- Maura Duggan's cookie business idea stemmed from a desire for a more fulfilling career, leading her back to her love for baking.
- She started small, securing 40 accounts in three months, including a major supermarket chain, prompting her to leave her full-time job.