Maura Duggan, founder of Fancypants Baking Co., transitioned from neuroscience to cookie entrepreneurship, building a national brand without venture capital. She discusses how her background in consumer psychology influenced her brand strategy and product development. Maura shares the challenges of nearly going bankrupt and lessons from her learning curve in the food industry. With a humorous tone, she highlights the importance of maintaining quality and thoughtful branding, all while balancing a family life and the entrepreneurial journey.