Learn how to position yourself as a guide in your customer's story using the Storybrand Framework. Discover tips on creating language that resonates with your customers. Hear the success story of Brown Toy Box and the importance of empathy and credibility in copywriting.
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Quick takeaways
Position yourself as a guide in your customers' journey, showing empathy and authority.
Empathy establishes a connection and authority builds trust, both of which are crucial for being a successful guide.
Deep dives
Positioning Yourself as a Guide
In this episode, the hosts discuss the importance of positioning yourself as a guide in your customers' journey. They emphasize that in the story brand framework, the customer is the hero, and you, as the marketer, are the guide. The key to being a good guide is having empathy and authority. You need to show that you understand your customers' problems and have overcome them yourself. By using language that expresses empathy and sharing testimonials or credentials that demonstrate your authority, you can effectively position yourself as a reliable guide for your customers.
The Power of Empathy and Authority
The hosts further explain how empathy and authority can make you a successful guide. Empathy establishes a connection with your customers by showing them that you understand their struggles and challenges. This can be achieved by highlighting shared experiences or addressing the specific problems they face. On the other hand, authority builds trust and confidence by showcasing your expertise and track record of helping others overcome similar problems. Testimonials, years of experience, and relevant certifications can all contribute to establishing your authority as a guide.
Implementing Empathy and Authority in Marketing
The podcast suggests practical steps for implementing empathy and authority in your marketing. It recommends writing two concise sentences—one expressing empathy towards your customers' problems and the other demonstrating your authority by highlighting your experience or success in helping others. These sentences can be used in social media posts or incorporated into your website to clearly communicate your role as a guide. By positioning yourself as a guide and effectively conveying empathy and authority, you can help your customers solve their problems and become the heroes of their own stories.
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE
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If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do you make the transition in your marketing from being your brand’s hero to becoming your customer’s guide? It means learning to connect with your customers' needs while showing that you're an expert who can help. The key is to make your marketing feel genuine and supportive, not like you're just trying to sell something.
In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement in under 5 minutes. In this series, you’ll streamline your marketing and bring back clarity using the StoryBrand framework. Today, hosts J.J. and April show you how to be a great guide for your customers. You'll get practical tips and real examples to help you craft messages that speak to your customers. Tune in and learn how to create language that positions you as the guide in your customer's journey!
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CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7