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Marketing Made Simple

#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need

Nov 29, 2023
19:00
Snipd AI
Learn how to position yourself as a guide in your customer's story using the Storybrand Framework. Discover tips on creating language that resonates with your customers. Hear the success story of Brown Toy Box and the importance of empathy and credibility in copywriting.
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Podcast summary created with Snipd AI

Quick takeaways

  • Position yourself as a guide in your customers' journey, showing empathy and authority.
  • Empathy establishes a connection and authority builds trust, both of which are crucial for being a successful guide.

Deep dives

Positioning Yourself as a Guide

In this episode, the hosts discuss the importance of positioning yourself as a guide in your customers' journey. They emphasize that in the story brand framework, the customer is the hero, and you, as the marketer, are the guide. The key to being a good guide is having empathy and authority. You need to show that you understand your customers' problems and have overcome them yourself. By using language that expresses empathy and sharing testimonials or credentials that demonstrate your authority, you can effectively position yourself as a reliable guide for your customers.

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