8min chapter

Marketing Made Simple cover image

#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need

Marketing Made Simple

CHAPTER

Empathy and Credibility in Copywriting

The speakers analyze specific examples of copy from consultancy websites, highlighting the importance of empathy and establishing credibility. They emphasize the need to convey understanding and relatability to build trust and establish oneself as a guide.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode