The Pitch #116 Kimoyo: Is This African Startup Venture Backable?
Aug 30, 2023
Former product design lead at Netflix, Mariam Braimah, founder of Kimoyo Insights, discusses the challenges of conducting user research in Africa and her goal to convince investors of the potential of the African market for data-driven products. The podcast also covers topics such as tech hubs in Africa, payment for research studies, and the dynamics of running a small business. In addition, Mariam provides an update on her fundraising decision, shares her experience with market sizing, and expresses optimism for the future of data in Africa.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Building a Research Analytics Platform for African Consumers
02:57 • 3min
Types of Studies, Tech Hubs, and Payment
06:23 • 16min
Introducing Unshut: Transforming Passive Viewers into Active Heroes
22:33 • 2min
Exploring the Dynamics of Protagonists and Antagonists, and the Challenges of Running a Small Business
24:07 • 2min
Update on a Previous Pitch and Fundraising Decision
25:43 • 1min
Understanding Market Sizing for a Startup
27:13 • 7min
Optimism for the Future of Data in Africa
34:15 • 4min