Challenging VC Funding for African Market

Mariam Brima, founder of Camoio, is up against the challenge of pitching a business that doesn't fit the venture mold and convincing investors about the potential of the African market. Camoio is a research analytics platform focused on gathering feedback from African consumers for global companies. They have created a platform that automates participant recruitment and qualification, addressing the problem of participant recruitment in African countries. Camoio has generated $115,000 in revenue, attracting clients like Microsoft and FlutterWave. They are currently raising a $1 million pre-seed round to automate the entire research workflow.