Former product design lead at Netflix, Mariam Braimah, founder of Kimoyo Insights, discusses the challenges of conducting user research in Africa and her goal to convince investors of the potential of the African market for data-driven products. The podcast also covers topics such as tech hubs in Africa, payment for research studies, and the dynamics of running a small business. In addition, Mariam provides an update on her fundraising decision, shares her experience with market sizing, and expresses optimism for the future of data in Africa.