The GTM Podcast
GTM 18: How to Grow and Manage Revenue with Bob Elliott
Jan 17, 2023
Bob Elliott, former managing director at SAP Canada and SVP of sales at HootSuite, discusses topics such as shifting the end of year quarter, the breakdown of the old marketing playbook, balancing quick transitions and giving experiments time, when to ramp up a sales representative, resolving work-life balance, growing SAP's revenue to $53 million, taking a chance on a sales rep, and how to get noticed for a promotion.
38:04
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Quick takeaways
- Encourage sales professionals to think beyond limitations and set audacious goals, believing that anything is possible.
- Exceed expectations and contribute in ways that benefit others to increase chances of being noticed and promoted.
Deep dives
The Power of Imagination in Sales
The podcast episode highlights the importance of thinking beyond limitations in sales. The speaker shares a story of a rep who secured a $53 million deal by imagining bigger opportunities. The lesson is to encourage salespeople to think beyond their own limitations and set audacious goals, believing that anything is possible. By expanding their imagination, sales professionals can aim higher and achieve greater success.
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