Bob Elliott is the former managing director at SAP Canada, former SVP of sales at HootSuite, and former CRO of Built and Forder and limited partner in GTM funds.

Bob shares insights from his own story of acquiring $53 million for one of his customer’s SAP, taking a chance on a sales representative, and some of his personal thoughts on work ethic and work-life balance.

Highlights:
(02:05) Bob’s backstory.

(04:50) Shifting the end of year quarter to January.

(7:44) Is the old marketing playbook breaking down?

(11:47)  Balancing quick transitions and giving experiments time to get results.

(15:07) Knowing when to ramp up a sales representative.

(20:35) Resolving the work-life balance equation.

(22:45) Engaging in conversations that bring you energy.

(25:14) Bob’s story of growing SAP’s revenue to $53 Million.

(30:45) Bob’s story on taking a chance on a sales rep at SAP.

(35:29) Don’t let your imagination limit the size of your potential.

(37:49) Bob’s biggest motivation at age 25.

(40:21) What must one do to get noticed for a promotion?

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/bobelliott1/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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