Money Minded

#74 Yu Kai Chou | How to Game Your Money Motivation

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Feb 27, 2023
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ANECDOTE

Yu Kai's Adaptive Childhood

  • Yu Kai Chou overcame early bullying by adapting to new cultures and environments.
  • His curiosity about games and motivation led him to apply game design to real-world behavior change.
ANECDOTE

Early Business Exploited Scarcity

  • Yu Kai started a business buying TI 83 calculators low at night and selling high during the day.
  • He exploited the scarcity-driven last-minute bidding behavior on eBay to profit.
INSIGHT

Intrinsic Motivation Sustains Effort

  • Extrinsic rewards often reduce intrinsic motivation and lead to burnout.
  • Making activities intrinsically enjoyable sustains motivation far better than external rewards.
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