Introduction

Yuki Chow is one of the world's preeminent applied experts on motivation and game design. He codified his deep understanding of motivation by creating a framework called Octalysis. His book Actionable Gamification lays it all out in great detail. In this episode expect to learn the unorthodox source of Yuki's expertise. Why making things more interesting and enjoyable works better than rewards. The eight universal core drives that motivate us to act. And how to mix what he calls black hat and white hat drives to start and sustain efforts.

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