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#74 Yu Kai Chou | How to Game Your Money Motivation

Money Minded

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Quadrata for Ownership

"I recommend spending a lot of money on equipment and tools to help the game you're playing whatever it is in life" "There's a psychological principle with Quadrata for ownership where when you upgrade your gear you actually feel more psychologically empowered to play that role" 'When we start to sort of get people to sort of say alright that's a good little one let's go for another bigger experience now it actually changes the way people feel about money' "[Quadrata] encourages people to spend more on the things they really care about so that they waste less on anything else," he says.

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