Leslie Grandy, a seasoned global product executive and founder of the Product Guild, challenges the notion that creativity is an inherent talent. She shares her transformative journey from feeling creatively inadequate to recognizing creativity as a problem-solving skill, which anyone can develop. Discussing her book, Creative Velocity, Leslie offers practical techniques for nurturing creative confidence. She also explores the role of generative AI in enhancing creativity, while sharing lessons learned from her own book production journey. Engaging and insightful!
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question_answer ANECDOTE
Leslie's Creative Struggle
Leslie Grandy shared how she struggled with traditional arts as a child and thought creativity was out of her reach.
She later realized creativity is the ability to solve problems in novel ways, not just artistic talent.
insights INSIGHT
Creativity Is a Skill
Creativity is a skill anyone can develop, not just a talent you are born with.
This skill involves imagining new solutions and overcoming barriers to creative thinking.
volunteer_activism ADVICE
Train Your Brain Daily
Engage your brain daily by solving puzzles or doing new activities to strengthen creative thinking.
Embrace unconventional connections and break habits to train your brain away from typical patterns.
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Leslie Grandy always wanted to be 'creative', but after discovering that she 'sucked' as a child at piano, painting, drama, dancing and so on she decided (to the relief of her teachers) that it simply wasn't for her.
Until she realized, in her corporate career working with visionary leaders like Steve Jobs, that creativity can also be defined as 'the ability to solve problems in novel ways'. And now she helps organizations - from major brands like Starbucks to early-stage ventures - navigate the challenges of innovation. Creativity, it turns out, is not an inbuilt talent reserved for the select few, but a practical skill that anyone can develop with the right mindset and tools.
And that's exactly what she provides in her book Creative Velocity: simple, everyday techniques for building creative confidence. She also tackles the role of generative AI, inviting us to see it as a partner that can expand our creative thinking, provided we bring structure and discernment to the process.
Leslie also discovered she could have filled a book with what she didn't know about publishing a book, and shares her insights from that journey too.