Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast AI Didn’t Kill Google Search — Here’s Why GBP Still Wins
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Dec 11, 2025 Sam Preston, CEO of Service Scalers and a home-services marketing expert, joins John Wilson to discuss the enduring power of Google Business Profiles (GBP). They reveal why AI hasn't dethroned GBP, the crucial role of user reviews, and why visibility in local searches remains a top lead source. Sam highlights three key ranking factors: proximity, category strength, and review quality. The duo shares insights on scaling multi-location businesses and emphasizes the importance of treating each GBP like a standalone website for optimal results.
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GBP Is The Highest-ROI Marketing Asset
- Google Business Profile (GBP) is the single most important organic marketing asset for service businesses.
- Investing heavily in GBP compounds: John says $10K/month can drive ~$500K/month in sales for his business.
AI Hasn't Replaced GBP Discovery
- AI search tools sometimes surface GBP reviews, but users still default to Google for provider selection.
- AI hasn't replaced GBP inside Google; GBP content remains a primary source for discovery.
Track GBP Calls With Unique Numbers
- Treat each GBP like a standalone website and track inbound calls with unique numbers per source.
- Use tracking numbers to tie GBP leads into your CRM for revenue attribution and ROI decisions.