
To The Point - Home Services Podcast
Why You Don't Need More Website Traffic to Grow Your Trades Business
Dec 17, 2024
Unlock the secrets to scaling your trades business without boosting marketing costs. Discover the 'Six P’s Framework' to enhance service clarity and expand reach. Learn how automated texts and a genuine phone approach can significantly boost client conversion. Emphasize the power of personality in branding to connect with customers. Plus, dive into strategies for mapping the customer journey and ensuring prompt responses to inquiries. It's all about optimizing processes and communication for sustainable growth!
58:26
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Quick takeaways
- Clearly defining services and effectively promoting them can significantly enhance customer understanding and reduce missed opportunities for conversions.
- Prioritizing prompt responses to customer inquiries and maintaining structured communication processes can vastly improve lead conversion rates.
Deep dives
Understanding Customer Touch Points
Mapping out the customer's journey is essential for identifying potential drop-off points. Businesses need to analyze every interaction a customer has with them, from initial contact to completing a service. By assessing whether leads are lost due to missed appointments or lack of follow-up, companies can pinpoint conversion problems. Recognizing these weaknesses can help businesses better understand their acceptance of lost customers and work towards improving their conversion rates.
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