TCF1021: What You MUST Do Every Day to Crack $1M - Part 3 of 5

May 14, 2025

In this enlightening discussion, experts tackle the daily marketing and sales actions essential for contractors to break the $1M barrier. They debunk the myth that relying on word-of-mouth is sufficient and stress the importance of building a brand. Through personal stories, they highlight the dangers of feast-to-famine cycles and the necessity of a repeatable sales process. With practical advice, they emphasize confidence in sales and outline simple marketing activities that often get overlooked. Get ready to elevate your business!

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ANECDOTE

Feast-to-Famine Early Business Cycle

Tom Reber shares his early business experience facing feast-to-famine work cycles.
Initial work from relationships dried up by mid-summer, showing the danger of inconsistency in marketing.

ADVICE

Daily Marketing and Sales Are Crucial

Market and sell your contracting business every single day without fail.
Failing to do daily marketing and sales means you're already behind in growth.

INSIGHT

Leads Reflect Past Marketing Efforts

Lack of leads is not the economy's fault but your past marketing efforts.
Six months ago, if you didn’t put in marketing reps, you created your current lead drought.

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This is Part 3 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.

Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:

https://thecontractorfight.com/Million

In this third installment of the five-part series, Tom drops pure fire as he breaks down one of the biggest reasons most contractors never hit $1 million in revenue—lack of consistent marketing and sales discipline. With raw honesty and practical advice, he calls out the excuses and habits that keep contractors stuck and shows you what it really takes to level up.

In this episode, Tom discusses:

[00:00] Introduction to the 5-part series and the Million Dollar Contractor Workshop
[01:49] Tom’s early experience of feast-to-famine cycles in business
[03:01] Why daily marketing and sales actions are non-negotiable for breaking the $1M barrier
[04:16] The real reason you don’t have leads—and it’s not the economy
[05:08] Harsh truths about relying on word of mouth and not building a brand
[06:06] The myth of “my work speaks for itself” and the need to raise prices
[06:29] Simple, daily marketing activities contractors ignore
[07:30] Lack of online presence and how it kills your lead flow
[07:41] Why a repeatable sales process is crucial—and what happens without one
[08:40] How desperation ruins sales and the importance of selling with confidence
[09:31] Sales and marketing are not extras—they ARE the job
[10:19] Why you’re stuck at $500K–$750K and how to finally break through
[10:33] A final call to join the Million Dollar Contractor Workshop and invest in yourself

Resources:

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🎯 MILLION DOLLAR CONTRACTOR WORKSHOP

📅 May 20–22 | 6–7pm ET

🛠️ Only $15 (every penny goes to Wounded Warrior Project)

👉 Register here: https://thecontractorfight.com/Million

📌 NO replays. Just 3 days of hard-hitting truth to help you build a business that actually works.

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