This is Part 3 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.
Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:
https://thecontractorfight.com/Million
In this third installment of the five-part series, Tom drops pure fire as he breaks down one of the biggest reasons most contractors never hit $1 million in revenue—lack of consistent marketing and sales discipline. With raw honesty and practical advice, he calls out the excuses and habits that keep contractors stuck and shows you what it really takes to level up.
In this episode, Tom discusses:
- [00:00] Introduction to the 5-part series and the Million Dollar Contractor Workshop
- [01:49] Tom’s early experience of feast-to-famine cycles in business
- [03:01] Why daily marketing and sales actions are non-negotiable for breaking the $1M barrier
- [04:16] The real reason you don’t have leads—and it’s not the economy
- [05:08] Harsh truths about relying on word of mouth and not building a brand
- [06:06] The myth of “my work speaks for itself” and the need to raise prices
- [06:29] Simple, daily marketing activities contractors ignore
- [07:30] Lack of online presence and how it kills your lead flow
- [07:41] Why a repeatable sales process is crucial—and what happens without one
- [08:40] How desperation ruins sales and the importance of selling with confidence
- [09:31] Sales and marketing are not extras—they ARE the job
- [10:19] Why you’re stuck at $500K–$750K and how to finally break through
- [10:33] A final call to join the Million Dollar Contractor Workshop and invest in yourself
Resources:
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🎯 MILLION DOLLAR CONTRACTOR WORKSHOP
📅 May 20–22 | 6–7pm ET
🛠️ Only $15 (every penny goes to Wounded Warrior Project)
👉 Register here: https://thecontractorfight.com/Million
📌 NO replays. Just 3 days of hard-hitting truth to help you build a business that actually works.
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