Podnews Daily - podcast industry news Podcasting bigger than radio; women listen more than men
Jun 25, 2025
Podcasting is officially surpassing radio among young adults in Germany, with a notable increase in female listeners. Monthly podcast consumption among women has tripled since 2019. The importance of podcast critique is emphasized, offering valuable insights for industry improvement. Fast-growing audiences in Health & Fitness and Self-Improvement are on the rise, making them prime targets for advertisers. Additionally, recent innovations in podcasting, including AI partnerships and streaming service collaborations, are shaping the future of the medium.
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Podcasting Surpasses Radio in Germany
- In Germany, podcasting is now more popular than radio among 18-29-year-olds.\n- Women have tripled their monthly podcast listening since 2019, surpassing men.
Value Constructive Podcast Criticism
- Embrace podcast criticism as essential for growth and improvement.\n- Follow Imran Ahmed's tips for offering constructive podcast critiques effectively.
Rapid Growth in Health Podcasts
- Health & fitness and self-improvement audiences are rapidly expanding in podcasting.\n- These audiences are ideal targets for advertisers seeking engaged listeners.