Podcasting bigger than radio; women listen more than men
Podnews Daily - podcast industry news
Shifts in Podcasting Trends and Emerging Audiences
This chapter highlights the rise of podcasting over radio among young adults in Germany, especially the growing number of female listeners. It also discusses podcast criticism, evolving audience interests, and updates on industry developments and features.
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- In Germany, for the first time, podcasting is now bigger than radio for 18-29 year-olds. And, once the preserve of men, it’s women who now listen more often to podcasts: with monthly listening more than tripling since 2019. The findings are in the Podcast 2025 Report, produced by Seven.One Audio. Podnews readers can download the full report in English.
- Podcast criticism is important - and it’s needed. So says Imran Ahmed from Great Pods, writing for Podnews - sharing why podcast critique is helpful and useful; and, giving tips on how to do it.
- Two of podcasting’s fastest-growing audiences are Health & Fitness and Self-Improvement. Tomorrow, there’s a free webinar about “the power of purpose-driven podcasting” - which will share more about those audiences, and why they’re perfect for advertisers. It’s from SiriusXM Media and Sounds Profitable.
- Meanwhile, SiriusXM Media and Edison Research present the Gen Z Audio Report in a free webinar today at 2pm EDT. Here’s where to register for that.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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