Ecommerce Playbook: Numbers, Struggles & Growth How to Tailor Your Tariff Response: The 4-Part System
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Apr 15, 2025 Discover a critical framework for ecommerce founders to tackle tariffs uniquely! Learn about the four key variables shaping your strategic response and how to identify what type of brand you are. Delve into examples from private client webinars and explore the balance between offense and caution based on your financial health. Plus, understand the impact of consumer sentiment on your strategies and the importance of collaboration between marketing and finance teams. Tailor your approach to turn challenges into growth opportunities!
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Balance Sheet Strategy
- Responding to tariffs requires collaboration between marketing and finance teams.
- Simply increasing ROAS targets isn't enough; your strategy must reflect your balance sheet.
Key Financial Variables
- Assess your inventory, cash reserves, debt load, and inventory turnover.
- These factors will determine your optimal response strategy.
Strategic Postures
- Match your strategic posture to your balance sheet position.
- Offensive, opportunistic/cautious, strategic buyer, or survival mode are options.