Navigating Tariff Challenges and Consumer Sentiment

Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities.

Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between.

What’s covered:

• The 4 key variables shaping your response (cash, inventory, debt, velocity)

• How to know which type of brand you are

• What to adjust in your CAC targets and growth strategy

• Real examples from CTC’s private client webinar

This isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position..

Show Notes:

• Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!
• Get our Tariff Relief Plan: http://ctctariffrelief.com/
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm