576: Audience Growth Hacks w/ a Multi 6-Figure Creator
Aug 17, 2023
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Chris Hutchins, a Multi 6-Figure Creator, shares audience growth hacks on The Side Hustle Show. Topics include gaining traction in podcasting, clever marketing tactics, turning listeners into paying customers, and key mindsets for success.
To grow an audience, focus on solving a specific problem and capturing attention through valuable and relevant content.
Consistency and commitment are key in podcasting; choose a medium that aligns with personal interests and strengths.
Monetize your podcast through advertising, affiliate marketing, digital product sales, membership models, coaching services, and courses.
Deep dives
Growing an audience in a crowded space
To grow an audience in a noisy and crowded world, it is important to figure out what problem you can solve for people and how to capture and hold their attention. Building an engaged audience takes consistency and commitment. By providing valuable and relevant content, focusing on a specific niche, and leveraging other platforms and audiences, you can effectively grow your audience.
Choosing the right medium: Why podcasting?
When choosing a medium for content creation, such as podcasting, it is important to consider personal interests and strengths. Podcasting can be an effective platform for storytelling and engaging with an audience. It allows for natural conversations and offers opportunities for guests to share insights and expertise. Consistency is key in podcasting, and committing to a regular release schedule helps build momentum.
Monetization strategies and community building
Monetization strategies for podcasts include advertising, affiliate marketing, digital product sales, and membership models. Creating exclusive offers and deals for members can add value to the podcast and incentivize audience engagement. Building a community through a membership program provides a platform for meaningful interactions and tailored discussions related to the podcast's content. Offering coaching services and creating courses can also be additional revenue streams for podcasters.
Cross Promotions and Community Building
One effective strategy for podcast promotion is cross-promotion or newsletter swaps with other hosts. This can be done within the same platform or across different platforms. By promoting each other's podcasts or newsletters, hosts can tap into each other's networks and reach new audiences. Anecdotal evidence suggests that being a guest on a show can lead to higher conversion rates compared to promo swaps, with guest appearances resulting in 3-4% of the listeners checking out the guest's show. However, promo swaps are still a viable and easier option, converting around 0.5-1% of the listener base. The key is to offer something in return and ensure a good fit between audiences.
Monetization and Paid Growth
Monetizing a podcast goes beyond advertising. While ads are a popular revenue stream, other options include credit card affiliates, memberships, consulting, courses, and more. It is essential to calculate the average value of a listener and explore various monetization channels that can increase this value. Paid growth can be a viable option once the return on investment (ROI) is favorable, but it is recommended to start with low-budget advertising on platforms that provide metrics. Curiosity and excitement for your niche are crucial, as they fuel creativity and longevity in content creation. Exploring multiple platforms, such as video, social media, and newsletters, can further leverage the content and expand the audience reach.
Growing an engaged audience is crucial but challenging when starting a podcast or online business.
Chris Hutchins started the All the Hacks podcast in May 2021. Today, he reaches over 250,000 downloads per month and has released over 120+ episodes optimizing life, money, and travel and built other content to help listeners upgrade their lives.
In this episode, we'll take a deep dive into Chris's approach to growing his audience quickly and how you can apply similar tactics in your own business or side hustle.
Tune into episode 576 of The Side Hustle Show to learn:
