Business Daily India’s '10-minute' delivery craze
Jun 22, 2025
India's rapid delivery scene is transforming shopping, with groceries arriving in as little as 10 minutes. This craze is reshaping local businesses and challenging family-run stores. While consumers enjoy convenience, gig workers are feeling the pressure. Companies like Zepto are at the forefront, using innovative methods but facing serious hurdles like worker safety and regulatory issues. The quick commerce boom also raises questions about sustainability and the long-term impact on traditional retail and delivery startups.
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Pregnant Shopper's Daily Convenience
- Tripti Garg, pregnant, uses quick commerce apps daily for convenience despite higher costs.
- She buys groceries, cosmetics, and baby items, valuing variety and 10-minute deliveries.
Why 10-Minute Delivery?
- Delivering groceries in 10 minutes drives higher order frequency and customer wallet share.
- Urgent needs like rice or shaving cream justify a much shorter delivery time than 30 minutes.
Dark Stores Power Quick Commerce
- Quick commerce uses "dark stores": micro warehouses optimized for fast deliveries in dense neighborhoods.
- These stores handle thousands of curated products and deliver locally within minutes.