The Rise of Instant Delivery Apps in India's Quick Commerce Sector

Groceries delivered to your doorstep in just 10 minutes? India’s online platforms are promising this instant delivery for millions of shoppers – items at your door in between 10 and 30 mins.

But behind the convenience lies a deeper story - exhausted gig workers, struggling family-run stores, and questions about the long-term sustainability of the business model.

We look at the real cost of India’s quick commerce, or Q-commerce, industry.

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Presented and produced by Devina Gupta

(Picture: A Swiggy delivery rider and a rider for rival brand Zepto on their bikes with delivery boxes in Mumbai, India. Credit: Getty Images)