Real Estate Insiders Unfiltered Agent Series 14: From Rockstar Agent to Real Estate Influencer
Dec 1, 2025
Ricky Carruth, a successful real estate agent turned influencer, shares insights on building a personal brand in today's market. He emphasizes the importance of adaptability, detailing his strategy of posting 10 times a day on Threads and the power of organic growth. Ricky highlights how AI can streamline agent tasks while addressing the need for strong human connections. With a focus on real, actionable content creation, he motivates agents to cultivate trust and resilience in their approach.
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Agents Are Still Essential
- Real estate agents remain essential despite industry pressures and lawsuits.
- Ricky Carruth observes commissions held steady and buyer agents stayed for every deal, showing agent resilience.
Tech Rewards Fast Adopters
- Technology and AI will raise productivity and favor agents who adopt them.
- Ricky predicts active, tech-adopting agents will capture outsized market share as tools let them do more in less time.
Buy Back Your Time With Automation
- Delegate the tasks you hate to reclaim time for high-value relationship work.
- Use AI and automation to handle outreach and follow-up so you can focus on in-person conversion.
