Why organic beats paid long-term

What happens when a top agent goes all-in on content? You get Ricky Carruth. In this episode, James and Keith catch up with one of the most followed real estate influencers online—and unpack exactly how he built his social empire.

Ricky shares the full playbook: from cold calls and a weekly email list to millions of views across Threads, Instagram, and Facebook. He opens up about the mindset shift from closing deals to creating legacy, and how anyone (yes, anyone) can start growing their brand without a dollar in ad spend.

You'll hear:

• Why AI will replace agents who don't adapt

• His 10-posts-a-day Threads strategy

• How to test content like a growth hacker

• Why organic beats paid every time

• The only metric that matters: trust

This episode isn't fluff. It's tactical, raw, and filled with real steps you can take to own your voice—and own your market.

To join Ricky's Join the 2-Day Content Challenge follow this link: https://zerotodiamond.com/content-challenge

Connect with Ricky on LinkedIn - Instagram - X - Facebook and online at carruthteam.com.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

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