The Edward Show
New Research: Google Search Grew 21%+ in 2024; Receives ~373X More Searches Than ChatGPT
Mar 22, 2025
New research reveals that Google Search is thriving, growing over 21% in 2024. It outpaces AI chatbots, receiving 373 times more searches than them. However, there's a concern: AI-generated overviews are drastically cutting organic clicks by 70%. The discussion highlights a shift in SEO strategies, stressing the importance of focusing on bottom funnel keywords to boost conversion rates. While AI tools are burgeoning, Google remains a powerhouse in search, proving it's far from obsolete.
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Quick takeaways
- Google search grew over 21% in 2024, showcasing its continued dominance with far more daily searches than all AI tools combined.
- AI overviews are significantly impacting SEO by reducing organic click-through rates by 70%, urging marketers to shift focus to bottom-of-funnel strategies.
Deep dives
Google Search is Experiencing Growth
Contrary to claims that Google search is in decline, it has experienced significant growth, with searches increasing by over 21% in 2024. This growth highlights the resilience of Google's search engine, which remains a dominant force in the market. In 2024, Google averaged approximately 14 billion searches per day, vastly outpacing ChatGPT's maximum of 37.5 million search-like prompts daily. This stark difference indicates that despite the rise of AI tools, Google maintains a robust presence in search volume.
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