The Edward Show New Research: Google Search Grew 21%+ in 2024; Receives ~373X More Searches Than ChatGPT
Mar 22, 2025
New research reveals that Google Search is thriving, growing over 21% in 2024. It outpaces AI chatbots, receiving 373 times more searches than them. However, there's a concern: AI-generated overviews are drastically cutting organic clicks by 70%. The discussion highlights a shift in SEO strategies, stressing the importance of focusing on bottom funnel keywords to boost conversion rates. While AI tools are burgeoning, Google remains a powerhouse in search, proving it's far from obsolete.
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Google Search Growth
- Google Search isn't declining; it grew over 20% in 2024.
- Google receives 373 times more searches than ChatGPT, demonstrating its continued dominance.
Impact of AI Overviews
- AI overviews in search results reduce organic click-through rates by 70% and paid by 12%.
- This increased search volume but lowered click-through rates.
Target Bottom-of-Funnel Keywords
- Focus on bottom-of-funnel keywords, not top-of-funnel.
- Bottom-of-funnel keywords convert better because searchers know what they want.