E626: New research shows not only is Google NOT dying, it is thriving.
Google Search - up 21% in 2024.
As is Google Images, Google News, and Google Maps.
Meanwhile, ChatGPT and other AI chatbots (Perplexity, Claude, Copilot, and Gemini) - Google gets 373 times more searches than them.
Earth-shattering research from Rand Fishkin, SparkToro, Datos, and Semrush.
However…
There is something to be alarmed about:
AI overviews are reducing organic clicks by 70% and paid clicks by 12%.
Top of funnel SEO is dead.
Bottom of funnel content is the solution. AI overviews STILL recommend your product. AI chatbots ALSO recommend your product.
Go where the attention is - bottom of funnel SEO on Google Search. You’ll benefit on every platform.
⭐️ Source: https://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/
🧲 Compact Keywords - My Bottom of Funnel SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Rumors of Google's Demise 00:13 New Research: Google Search is Thriving 01:16 Key Findings from the Research 02:00 Google's Dominance in Search Volume 03:04 AI Tools: Niche Players in the Search Market 03:56 The Click-Through Rate Dilemma 04:46 Top vs. Bottom of Funnel Keywords 07:13 SEO Strategy: Focus on Bottom of Funnel 09:31 Conclusion: Google Search is Here to Stay 12:58 Final Thoughts and Farewell
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
