9min chapter

The Edward Show cover image

New Research: Google Search Grew 21%+ in 2024; Receives ~373X More Searches Than ChatGPT

The Edward Show

CHAPTER

Strategizing SEO: The Shift from Top to Bottom Funnel Keywords

This chapter emphasizes the significance of targeting bottom of funnel keywords over top of funnel keywords for improved SEO outcomes. It explains how these keywords lead to higher conversion rates as they attract users who are nearer to making purchasing decisions, while also noting the continued importance of Google Search for marketers.

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