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The HeyCreator Show
Nicolas Cole: What is the secret to writing high-performing content online?
Dec 26, 2023
Nicolas Cole, expert in writing high-performing online content, shares valuable insights in this throwback episode. Topics include the importance of building a daily writing habit, using tools like Hype Fury for social media growth, finding success in writing niche topics, the significance of structure in online content, and the benefits of participating in the 'ship 30 for 30' program.
01:16:32
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Quick takeaways
- Headlines should clearly convey the article's topic, target audience, and benefit to engage readers.
- Content should be structured in a skimmable format, using subheadings and visually breaking up the text.
Deep dives
The Importance of Headlines in Online Writing
Headlines are crucial in capturing the reader's attention and drawing them into the content. They should clearly convey what the article is about, who it is for, and what the reader will gain by reading it. Effective headlines can use formats like posing questions, using numbers, or using incredible names to pique curiosity and engage the reader.
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