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19min chapter
Nicolas Cole: What is the secret to writing high-performing content online?
The HeyCreator Show
Finding Success in Writing Niche Topics
The chapter discusses the push-pull dilemma that writers face when deciding whether to write about a niche topic or a broad one. It emphasizes that if a writer chooses to focus on a niche topic, their measure of success should not be views, but rather engagement. The chapter also highlights the importance of understanding the context and purpose of one's writing.
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