A History of Coffee
BONUS: Stimulating stories or fantastic flavours: what sells coffee?
May 25, 2021
Exploring the value of storytelling in coffee and consumer interest in knowing the origin and story behind coffee. Introducing the coffee tasting and Mama Vello, the unbiased coffee adjudicator. Discussing the journey of coffee from the moment it arrives at the roastery. Exploring the taste and flavors of 'Coffee for me' made by a female farmer named Luz Chacon.
31:10
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Quick takeaways
- Knowing the personal story behind a cup of coffee can create emotional attachment and willingness to pay a sustainable price.
- The balance between outstanding flavors and impactful storytelling is a crucial aspect of the coffee industry.
Deep dives
The Power of Stories: How a Coffee Producer's Story Impacts Coffee Appreciation
The podcast episode explores the question of whether people appreciate coffee more for its story or its taste. The host shares an episode from the 'Adventures in Coffee' podcast, where a coffee producer in Colombia, Luz Chacon, shares her personal story. The conversation highlights the importance of knowing the farmer behind the coffee and creating value for their hard work. It raises questions about how powerful storytelling can be in influencing one's emotional attachment and willingness to pay a sustainable price for a cup of coffee.
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